Promotion of Films through Social Media

Social Media has been a pivotal role in the promotion of the June 2016 new film, Finding Dory. The producers of Finding Dory, which is the follow on from Finding Nemo, used a variety of social media’s like Twitter, Facebook, Tumblr, YouTube and Instagram to help spread the awareness of the film. This has helped to raise the number of people who know about it and subsequently the number of people who are eager to see it. It has helped to build the hype of the film because even though it is set to come out in 2017, the platform of people who want to see it is high thanks to social media. As it is being promoted earlier it gives people more time to talk about it and get excited about going to watch it when it comes out this will cause a lot of people going to watch it as soon as it comes out.

It has constructed a varied audience by putting it on many social Medias. By putting it on Facebook, it is reaching out to a young audience because that is the main social media site that young people who are interesting in Disney films are on. In addition to this as they promote through their own pages on things such as Facebook it help apply to a certain target audience for example the particular people who enjoy watching Disney films will be interested in finding dory. Also this reaches out to older people (parents of young children) because they will be the ones who take them to see it.  By putting it on Twitter, it reaches out to teenagers because that is often seen as their main social media site, here a hashtag can also be made which creates better promotion and by putting it on YouTube, it reaches to a wide age range because most people use it to see trailers before going out and watching movies.

Other than liking and sharing everything Finding Dory related, the audience participation haven’t done much more in terms of promotion. Although, they have been coming up with possible plots and new characters, as well as discussing their views with one another on what they think/hope will happen.

These internet campaigns have been so successful in the promotion of Finding Dory because by hyping the release so early into the production, the producers know  that this film is going to be popular. Subsequently, it helps them to know that as it has had such a big and favourable response on social media, it will need to be out in majority cinemas for everyone to see.

Many different temporary posters for Finding Dory have also been released although none have been verified or marked official. This has aided its promotion because they just pop up everywhere which increases its publicity to people who don’t have social media, don’t use social media or just didn’t see the other promotions of the film on their social media. Also this movie is a sequel which means that the promotion is easier as the people who watched Finding Nemo will already want to watch Finding Dory.

With so many promotional methods out there, it is more likely for people to find out about the film compared to if only the Facebook account for Finding Dory existed. Most people would find out about this film during trailers that are displayed at cinema before a film, poster, social media and friends.